Just because research has the potential to be this accurate doesnâ€™t mean that it always will be. Because we have this proof that our fundamental processes do work accurately when applied in this way â€“ we make sure that they are always done that way. Exactly the same processes that are used for Newspoll public opinion polling are used for all of our other data collection â€“ be it the Omnibus or our customised surveys. When we say powered by Newspoll, this is what we mean
As researchers, we are very proud of this achievement and recognition - but users of our data are also well aware of our reputation.