Quality is everything

Quality is everything at Newspoll


The fundamentals are critically important – if they’re wrong, the rest is irrelevant


We provide value by delivering the best information and interpretation at a competitive price. The foundation to this is asking:

The right people;

The right questions


We think carefully about the purpose of a survey;

Sample Selection/Control:  Careful sample design - last birthday screener, comprehensive quota controls on area, age & sex etc  

Questionnaires: Carefully designed & checked

Interviewing: Extensive training, briefing & checking

Data Analysis: All data thoroughly checked, weighting to ABS estimates using sophisticated matrices  



AMSRO Member

At Newspoll, we care passionately about getting it right!