Terms & Conditions

A) Professional behaviour and Privacy

NEWSPOLL is a member of the Association of Market and Social Research Organisations and is ISO 20252 quality accredited. Newspoll adheres to the Code of Professional Behaviour of the Australian Market and Social Research Society and the Market and Social Research Privacy Principles. The Code of Professional Behaviour includes the following key requirements:

1. Confidentiality
Clients’ identities will not be revealed to respondents nor to any third party without the client’s consent or unless Newspoll becomes legally obliged to do so. Respondents’ identities will not be revealed to clients without the respondent’s consent and only in cases where the information is to be used for research purposes and the intended use has been explained to respondents.

2. Ownership of information and retention of records
Results to a research study commissioned by a client become the property of the client. Results to syndicated studies remain the property of NEWSPOLL.

All research proposals, research designs, questionnaires and processing techniques, including systems of weighting, remain the property of NEWSPOLL. 

Unless specified otherwise, any hard copy or electronic material provided by a client for the conduct of a project will be retained by Newspoll and stored in a secure location. Documentation and research results (both hard copy and electronic) associated with projects are kept for a minimum of two years.

3. Publication of results
Clients choosing to release the findings of a NEWSPOLL survey must ensure that the results are represented in an objective and non-misleading fashion.

NEWSPOLL advises that all questions must be objective and not intentionally misleading or attempting to elicit a desired response. NEWSPOLL must be consulted and agree in advance on the form and content of any intended release. NEWSPOLL must be provided with a copy of the proposed release and given 48 hours for its review. Up to two executive hours will be made available for this review process. Additional reviewing time, if required, will be charged at an hourly rate. NEWSPOLL is obliged to take action to correct any misleading statements about the research or its findings. The NEWSPOLL name may be used only in cases where these conditions have been satisfied.

B) Conditions of agreement between NEWSPOLL and clients

1. Reporting
Standard reporting comprises computer tables provided in electronic PDF format. For Omnibus studies tables include two standard demographic banners. Optional summary reports if required will be provided electronically in Microsoft Word or PowerPoint. Alternatively two hard copies may be provided for each report produced (A4 sized).

2. Conduct of fieldwork
From time to time Newspoll employs the services of associated companies to assist with fieldwork related services. Newspoll reserves the right to do so when required.

3. Costs and confirmation of costs
Costs for a study can be confirmed only after agreement on questionnaire outline or on sighting a draft client questionnaire. Changes to agreed research specifications and/or questionnaire will result in a cost revision. Unless otherwise specified, all quoted costs refer to Australian dollars and reflect current year’s rates, effective for the January - December period. Costs are quoted exclusive of GST. For Australian clients, GST will be shown separately on a tax invoice and must be paid for by the client.

4. Omnibus bookings, approvals and late changes
Space on NEWSPOLL’s Omnibuses is limited to ensure high quality response. Final approval of a questionnaire refers to approval, after all agreed changes, to a questionnaire developed or formatted by Newspoll and submitted to a client for review.

Questionnaires approved, or bookings made, after the following deadlines are subject to late surcharges:


  Final Questionnaire
Approval Deadline
Late Surcharge

Fri - Sun Thurs 11:00am
    After 11:00am - 15% of study cost, min $450 plus GST


Mon - Wed
Mon - Thurs
Thurs 5:00pm
    After 5:00pm - 15% of study cost, min $450 plus GST


Thurs - Sun Tues 4:00pm Questionnaires must be finalised and approved by specified deadline, otherwise they cannot be included in the Online Omnibus and cancellation charges apply. (see section 5 below)

5. Cancellation charges
NEWSPOLL reserves the right to charge a fee where a confirmed booking is made and the project is subsequently cancelled. Cancellation fees are based on the amount of work completed and costs incurred. They are subject to a minimum 10 percent charge if questionnaire development has begun, up to the full cost of the project if fieldwork or analysis has commenced.

6.Postponement charges
NEWSPOLL reserves the right to charge a fee where a confirmed booking is made and the project is subsequently postponed. Fees are based on the costs incurred as a result of postponement.

7. Invoicing and payment terms
Omnibus studies are invoiced in full at the time of provision of results or for multi-round studies 50 percent will be invoiced at the commencement of the study and 50 percent on provision of results. Custom studies are invoiced 50 percent upon commissioning and 50 percent upon provision of results.

Full payment of invoices is requested within 7 days of invoice date. Newspoll reserves the right to impose a late payment surcharge of up to $1,000 per month for invoices unpaid after 30 days. NEWSPOLL also reserves the right to delay the commencement of any study if there are overdue invoices from previous studies.

8.   Data accuracy
Newspoll recommends the data collection approach it considers to be most appropriate for your objectives and budget.

Telephone is consistently the most accurate method for conducting quantitative research, due to its ability to provide the most representative samples. This is why Newspoll’s highly visible political and public opinion polls continue to be conducted by phone. A key strength of online surveys is the ability to use visual aids, such as advertising, packs and logos. It can often provide a cost saving when compared to an equivalent phone survey. However these benefits come at the expense of reduced certainty about the representativeness of the sample and therefore the accuracy of any findings.

Our experience suggests that, even after weighting the samples to the same population profile, the results from online panel surveys can be quite different from an equivalent random probability phone survey and these differences are not always easy to predict. Hence online panel surveys should not be used where the success of the project depends on accurate measurement of attitudes and behaviour.