Aussies slam dodgy data dealers

by Martin O'Shannessy


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Aussies slam dodgy data dealers

New research conducted for the Crossman Insights series has revealed distrust by Australian consumers for how online retailers, social media sites and financial and government institutions use their personal data, with many saying they do not want to be tracked online to be served targeted advertising.

The online Newspoll survey of more than 1,200 Australians aged 18 to 64 found while the majority of consumers were aware their browsing behaviour was being tracked, only four in 10 would prefer to see online advertising for products or services specifically related to their interests, and only 32% said they were comfortable with their browsing behaviour being used for the purposes of targeted advertising.


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