Rural people more connected: Nearly 9 in 10 rural people (88%) feel well connected to their local community compared with 6 out of 10 metro people.
Rural people less contented: Nearly 80% of metro people agreed that they were contented compared with 73% for rural people.
Biggest challenges faced by farmers: Finances (53%), environment (50%), price (34%) and government (23%).
Biggest opportunities faced by farmers: Expanding markets (16%), improved farming practices (12%) and healthy lifestyle (11%)
Impact on the right to farm: Sixty-eight percent of farmers thought that the right to farm was being eroded and had made it more difficult to farm compared with 5-10 years ago. Main issues impacting the right to farm were government regulations and policies (76%) and negative publicity about farming issues (74%).
Technology a helping hand: Over two-thirds of farmers (70%) thought that technology was changing the way they farmed for the better.
Supermarkets a killer: One in two farmers believed there was a lack of competition for the purchase of their product and nearly 90% of those farmers believed that a lack of competition among supermarkets was hurting farmers.
Other major concerns: Two-thirds of farmers believed it was cheaper and easier for city people to borrow money compared with rural people and 68% of farmers were concerned about the decline of rural populations.
Link to The Rural Pulse publication:Â http://www.redhanded.com.au/crossing-the-great-divide/rural-pulse/