Voters' call right, however they dial

by Bob White


MobileOnly image

Voting intentions of ‘mobile only’ households.

During the election campaign, there was a lot of comment (some of it informed) about the impact of the increasing prevalence of mobile only households on surveys that are conducted using landline telephones. Polling for the recent federal election provides a good case study of what is actually happening as it allows us to compare different methods and their ability to predict a known, real world event. Our study of over 20,000 interviews finds that there is almost no difference between landline accessible and mobile only person voting patterns at the moment. This article based on our research was published recently in The Australian and a link to the underlying research paper is also below.





Click here to read the topic paper

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