Lachlan Drummond: Head of Strategy Services

Lachlan has over 15 years of experience in all aspects of qualitative & quantitative research;

Specialisation in strategic marketing research in a business-to-business setting with significant experience in telecommunications, higher education, building industry, Government, publishing and retail.

Research expertise includes: Brand analysis & positioning, marketing communications, market segmentation & channel strategy, new product development, performance assessment (sales & marketing, service delivery),  market entry strategy, value proposition testing and behavioural economics.

Prior to join Newspoll, Lachlan was  Director of Chant Link & Associates, Market Research and Strategy. Tutor & Lecturer, Marketing Communications, Bachelor of Business, Monash University.

Qualifications: Honours Bachelor of Arts degree (Media, Communications), Monash University - Master of Marketing, Monash University

Professional Memberships: Member of the Australian Market & Social Research Society (QPMR) and former Treasurer of the Victorian Committee.

Contact Lachlan Drummond


Andrew Jenkinson (Associate): Qual and Quant Specialist

Andrew  has over 20 years of experience in qualitative & quantitative research, brand marketing & strategy in Australia and Asia across both the corporate and consulting sectors.

Specialist across the Finance, Services, Airlines and Travel & Tourism industries.

Expertise in researching affluent / high end consumers and business segments.

Significant experience in multi national and cross cultural studies.

Specialist in brand, value proposition development,  brand health, communications testing, customer experience and new product development.

Qualifications: Bachelor of Commerce degree (Economics, Accounting), University of Melbourne - AMSRS Traineeship in Market Research (Inaugural Trainee in Victoria in 1991)


Antoinette West (Associate): Brand, Comms and Positioning Specialist

Antoinette West is a leader in branding, marketing and communications with over 18 years experience.

Outstanding track record of positioning and repositioning brands to generate better outcomes, proven in the education sector with Monash University and more recently, Victoria University (previously Director Marketing and Communications).

Specialised knowledge of creating lighthouse brands, unlocking brand potential, positioning and repositioning brands and engaging large, complex organisations with their brands.

Expertise includes devising brand strategy, building strong relationships with key stakeholders and inspiring cultural change in relation to marketing and branding.

Qualifications: Masters from Bond University Australia.