Newspoll Omnibus is a weekly, 1200 person snapshot of the Australian population. You can include one or several questions and only pay per question.

It’s cheaper

Each person interviewed answers a variety of questions for different clients but the cost of recruiting them and collecting their demographics is only incurred once. This makes it cheaper – often a quarter the cost of customised surveys using the same method. Your questions are confidential to you.

But it uses the best sampling...

Because costs are shared, we can offer the best quality through large samples, national, state or demographic analysis but still maintain great pricing.

It’s online and on the phone...

Research at a cost and quality level to suit you. The flexibility and immersion of online or the high statistical rigour of telephone sampling.

And very fast

We sample every weekend and often through the week. Reports within a few days of sampling.

And you get great outputs that get you to market faster - at no cost

Newspoll Visualise gives fast, ready-to-use graphics. You can explore your results and move them into any presentation tool on the fly as you explore. You save time and get more bang for your buck.

All the demographics are included...

Even if you buy just one question, you get a full demographic breakdown of your study including: sex, age, marital status, occupation, work status, education level, household composition, children or no children, area (city/ state) and household income and by main grocery buyer.

Best of all, it requires no commitment

Just ask one question or ask a lot. Come and go as you please without the need to commit in advance or pay any minimum cost aside from the cost of your question. We run every week so you choose when to use Newspoll and when not to. No contracts, no commitments no worries.

But if you want comparability over time we can...

Because the methodology is consistent, results obtained from regular or ad hoc repeated questions are directly comparable, and the Omnibus is often used for tracking purposes.

We have history

Newspoll Omnibus is the finest, most reliable weekly snapshot of the Australian community. Since we were founded in 1985 Newspoll has interviewed over three million Australians and correctly called every state and federal election. We use the same care and expertise when we work for you.